tola the label
Just by its name, TOLA SWIM pays homage to the territory in which it was created. The word “TOLA” is a shortened familial word for the island known as Tortola. Being born on the island of Jamaica and raised on the island of Tortola shaped the creator’s unique eye and creativity to what it is today. The creator, Frankie Williams took inspiration from her own life to create a brand that encapsulates the easy island girl life everyone wants to live.
TOLA is designed for the effortless beach goer who finds herself immersing in the culture of the destination she decides to visit. TOLA embodies the lifestyle of a cool island girl, after all it was created by one. TOLA is for the girl who hops onto the back of a moped, hopping from beach to beach. TOLA is for the girl who’s lounging on a yacht in the Mediterranean. TOLA is for the girl taking a nap under a coconut tree on a secluded beach. TOLA pulls inspiration from the vibrant colors and textures of places the creator calls home.
Each swimsuit is designed in Tortola and ethically and sustainably handmade in Brazil with hand-picked eco-friendly fabrics that supports your body. With limited quantities available, it allows us to stay true to our sustainable approach.
